Friday, March 13, 2009

Merchants of dinga-dinga-Death

Arms manufacturer Rafael recently produced this horrendous promotional video to boost sales at an Indian air show. Wired Magazine picked it up, dubbing it "most atrocious defense video of all time."

Those of you who are unfamiliar with the arms trade are probably not aware of just how common this nonsense is. Weapons systems are products, and they are bought by human beings. Consequently, whether you are marketing targeting pods or toothpaste, the gimmicks are the same.

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